flowConf 2026

As the founder of both Flow Ninja and flowConf, Uros will open the main stage to welcome attendees, set the tone for the day, and share the vision behind bringing together the web's most forward-thinking designers, developers, marketers, and founders under one roof.

AEO went from niche topic to widespread boardroom conversations in less than a year. Guy Yalif, Chief Evangelist at Webflow and former CMO/CEO, breaks down what actually earns AI search visibility based on Webflow's first-party data, analyzing thousands of sites, and patterns from hundreds of conversations with marketing leaders. He'll cover the four areas that matter most, where Webflow sites have a natural advantage, and specific things you can do today to start showing up more often and more accurately in AI-generated answers.

Aleksa (Reload Agency) and Filip (Flow Ninja) share lessons from builds that pushed Webflow past its no-code limits, covering custom code, APIs, and CMS workarounds. Followed by a live Q&A.

This session explores how Checkout leverages microsites as a core part of its ABM and go-to-market strategy, enabling highly personalized, client-specific experiences at scale. The talk will cover how the Checkout team, together with Flow Ninja, built a repeatable system on Webflow that allows teams to quickly launch and iterate microsites without custom development overhead. By using Webflow as the underlying platform, Checkout can move faster, maintain consistency, and still deliver a tailored feel for each account—something that would be difficult, slow, or cost-prohibitive with custom-coded solutions or less flexible platforms. The session offers a practical look at how modern web tooling like Webflow supports scalable, revenue-driven GTM execution.

This session explores how Hakim Group scales digital experiences across hundreds of independent optician brands—without losing the individuality that makes each practice unique. David Souliotti-Barker, Head of Growth, will share how the team consolidated a fragmented mix of legacy platforms into a single Webflow enterprise environment, enabling them to launch and manage hundreds of sites through reusable design systems and automation. The talk offers a practical look at how to combine local brand freedom with centralized infrastructure, turning a complex multi-site portfolio into a scalable, data-driven growth engine.

AI is killing clicks.. but not growth! Learn how top teams create and measure what actually matters: visibility, demand, and revenue. With real case studies, proven tactics, and a framework to turn AI discovery into pipeline.

As AI-powered search reshapes how people discover information online, the rules of visibility are changing — and global brands face a double challenge: being found and being understood across markets. In this conversation, Webflow's team sits down with Al, Chief Revenue Officer of Lokalise, to explore the intersection of localization and Answer Engine Optimization. We'll unpack how forward-thinking teams are moving beyond traditional SEO to build content that speaks directly to AI engines — in every language, for every market. From structuring multilingual content for AI discoverability, to aligning localization workflows with the speed demands of modern web publishing, this session offers a practical CRO-level perspective on what it takes to compete globally in an AI-first world.

Most agency founders are the entire sales engine and that's the ceiling. Learn how to deconstruct your BD role into multiple functions, delegate them piece by piece, and build something that grows beyond what any single founder could do alone.

AI can generate ideas and draft decisions in seconds. But collaboration is still broken - teams struggle to make decisions, meetings go nowhere, and most people feel their ideas aren't valued. This talk makes the case that facilitation is the missing skill, and the one AI can't replace.

AI agents are already recommending products, summarizing brands, and answering buyer questions, often without sending a click to your website. This talk explores how marketers can fight back using Answer Engine Optimization and the tools Webflow now ships natively, alongside an internal AI content engine that Bhanu built on Claude Code that generates expert content at scale for both humans and machines. Bhanu shares how his team at Klipboard, a $1.5B+ ERP company, combines Webflow's AEO toolkit, MCPs, and Claude Code to create a content operation designed for AI-first discovery.

We are moving beyond the era of websites as destinations. The next era of the web will be defined by systems that understand intent, adapt in real time, and increasingly act on behalf of the user. In this closing keynote, Sïmon Saneback explores what that means in practice for builders, designers, and marketers: how digital experiences will be designed, how brands will stand apart, and how websites will evolve from pages into intelligent systems that guide, personalize, convert, and act.